We set out to just make great clothes…
During the process we discovered that:
A single cotton t-shirt requires over 700 gallons of water to produce. A bamboo t-shirt requires 35 gallons
T-shirts made from recycled soda bottles consume a ½ gallon less gasoline than shirts made of virgin polyester
Conventional cotton production accounts for 25% of global insecticide use and 10% of global pesticide use, but it only represents 3% of global agriculture
…and we recognized a higher calling




